Solving The Value Dilemma in The Wellness Beverage Market


One of today’s most highly visible trends has been the cultural shift towards wellness beverages. From fresh press juice stores popping up across every major American city to designated sections at supermarkets reserved for smoothies and elixirs, wellness beverages have become a staple of daily life for the aspirational, health inclined consumer.

However, the driving motive behind this large-scale cultural shift has been far less clear. Certainly, the vanity of being able to routinely afford and publicly consume an expensive wellness beverage plays a large role. Wellness beverages from trendy vendors such as Juice Generation typically retail for $10.00 or more and signature smoothies from specialty shops such as Kreation can exceed $15!

It’s very difficult to quantify how much value these products actually contribute to our lives. The fact is that on a cultural level, most popular wellness beverage products have become more associated with status symbols than as stand alone health formulas, which may work fine for a portion of society but ends up obscuring the take-away benefits for the mindful consumer.

Thankfully, some of the more conscientious leaders in the wellness beverage industry have started to realize the value dilemma facing mindful consumers and have presented concrete solutions.

We believe one of the solutions is to use whole food ingredients focusing on synergic blending and production efficiency to prioritize the nutritional value and functionalities while controlling costs. Built upon the philosophy of mindfulness and compassion, Karviva has created a well-rounded line of superfood, prebiotic blends that each serve a unique functional purpose and that each impart immediate and tangible benefit to the end consumer.

For consumers of Karviva, the driving force behind consumption is exclusively tied to performance, providing a refreshing alternative to the value dilemma faced with many other lines.

What Karviva customers are saying:

“I drink Detox on Sunday morning, and then I have a Karviva Smoothie pretty much everyday. I like the natural Protein and I feel constant energy without the highs and lows. Now that I understand Prebiotics, it all makes sense. Without the right Prebiotic fuel – the Probiotics aren’t as effective. Karviva just makes good sense!”

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