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Karviva™ Founder Shares Secrets of her Success

St. Louis, MO (July 2022) — What does it take to run a successful wellness beverage brand? Karviva™ Founder Dr. Angela Zeng shares the secrets of her success in the latest “Gooder” podcast by Retail Voodoo. The podcast features powerhouse women in the food, beverage and wellness industries who have found success on every level. 

“Gooder” Host Diana Fryc interviewed Angela about the Karviva brand and her mission to bring healthy beverages into homes around the world. “I believe that earth has provided us with an abundance of simple, natural and nutritious plant-based ingredients – not just to sustain life, but to help it flourish,” says Zeng. With that in mind, Angela says she started her beverage brand to take care of people in a natural way. 

In the podcast, Dr. Zeng shares the challenges and lessons she’s learned since founding her company in 2017. The company, originally named Karviva Beverage, began with healthy smoothie drinks. It was rebranded in 2022 as Karviva and expanded into the sports drink arena with its healthy ACE (Antioxidants, Collagen and Electrolyte) Sports Recovery Drinks and into the non-alcoholic wine area with its Karviva Unwined™ Functional Juice Blend. 

In this episode, Zeng discusses her entrepreneurial journey running a successful, healthy brand, where the idea for Karviva came from, how she manages food waste in an effort to be environment-aware, and generational differences in driving innovation and running businesses. Fryc also discusses the challenges and lessons Zeng learned while maneuvering a young, growing brand and the impact of veganism and plant-based foods on the American diet. 

You can check out Angela’s featured interview here: 

https://retail-voodoo.com/insights/running-a-successful-wellness-beverage-brand-featuring-angela-zeng-karviva/

About Karviva Beverages: 

Based in St. Louis, Missouri, Karviva Beverages (formerly known as Karviva Beverage) is an award-winning innovator in developing great tasting functional juices and smoothies using whole plant ingredients. Formulated from a belief that Food Is Better Medicine™, each unique beverage is inspired by ancient wisdom and backed by modern science. Karviva offers a vast array of product benefits ranging from restoration of digestive and immune health with prebiotics and antioxidants to delivering clean protein and providing sustained energy. Please visit us at www.karviva.com for more information. 

For more Information: [email protected], (314) 479-7977

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Karviva's formulations are inspired by ancient food wisdom, designed to nourish Qi (the vital energy source) and Blood (key bodily nutrients). Our drinks uniquely focus on clean, nutrient-dense ingredients and formulations that maximize food synergies, adhering to principles of Traditional Chinese Medicine and Ayurvedic Medicine. This holistic approach enhances the natural properties of each ingredient, offering unique health benefits.

Karviva Whole Plant Juices can be stored at room temperature. Once opened, they should be refrigerated and consumed within one week for optimal freshness.

Yes, daily consumption of Karviva Detox Juice, for instance, has led many customers to report health improvements after two weeks. However, individual experiences may vary.

Yes, our smoothies and coffee drinks need to be refrigerated and are best enjoyed within one to two days of opening.

Our all-natural, organic drinks are suitable for all, including pregnant women and children. We recommend checking for any personal food allergies.

Absolutely. Karviva drinks are an excellent choice for those managing blood sugar levels or reducing sugar and carb intake, thanks to their low glycemic index and beneficial ingredients like aronia berry and cinnamon.

We carefully select ingredients based on their ideal growth conditions to ensure their therapeutic benefits. Our sourcing strategy includes aronia berries from the Midwest USA, quinoa from Bolivia, oats from Sweden, black soybeans from northern China, and coffee beans from Mexico. Most fruits are sourced from Washington and California, with our sprouts grown hydroponically for quality assurance.

In line with Traditional Chinese Medicine beliefs, we understand that climate, soil, and water quality significantly affect the therapeutic powers of plants. This focus ensures the highest quality and effectiveness of our ingredients.