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Solving The Value Dilemma in The Wellness Beverage Market


One of today’s most highly visible trends has been the cultural shift towards wellness beverages. From fresh press juice stores popping up across every major American city to designated sections at supermarkets reserved for smoothies and elixirs, wellness beverages have become a staple of daily life for the aspirational, health inclined consumer.

However, the driving motive behind this large-scale cultural shift has been far less clear. Certainly, the vanity of being able to routinely afford and publicly consume an expensive wellness beverage plays a large role. Wellness beverages from trendy vendors such as Juice Generation typically retail for $10.00 or more and signature smoothies from specialty shops such as Kreation can exceed $15!

It’s very difficult to quantify how much value these products actually contribute to our lives. The fact is that on a cultural level, most popular wellness beverage products have become more associated with status symbols than as stand alone health formulas, which may work fine for a portion of society but ends up obscuring the take-away benefits for the mindful consumer.

Thankfully, some of the more conscientious leaders in the wellness beverage industry have started to realize the value dilemma facing mindful consumers and have presented concrete solutions.

We believe one of the solutions is to use whole food ingredients focusing on synergic blending and production efficiency to prioritize the nutritional value and functionalities while controlling costs. Built upon the philosophy of mindfulness and compassion, Karviva has created a well-rounded line of superfood, prebiotic blends that each serve a unique functional purpose and that each impart immediate and tangible benefit to the end consumer.

For consumers of Karviva, the driving force behind consumption is exclusively tied to performance, providing a refreshing alternative to the value dilemma faced with many other lines.

What Karviva customers are saying:

“I drink Detox on Sunday morning, and then I have a Karviva Smoothie pretty much everyday. I like the natural Protein and I feel constant energy without the highs and lows. Now that I understand Prebiotics, it all makes sense. Without the right Prebiotic fuel – the Probiotics aren’t as effective. Karviva just makes good sense!”

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Karviva's formulations are inspired by ancient food wisdom, designed to nourish Qi (the vital energy source) and Blood (key bodily nutrients). Our drinks uniquely focus on clean, nutrient-dense ingredients and formulations that maximize food synergies, adhering to principles of Traditional Chinese Medicine and Ayurvedic Medicine. This holistic approach enhances the natural properties of each ingredient, offering unique health benefits.

Karviva Whole Plant Juices can be stored at room temperature. Once opened, they should be refrigerated and consumed within one week for optimal freshness.

Yes, daily consumption of Karviva Detox Juice, for instance, has led many customers to report health improvements after two weeks. However, individual experiences may vary.

Yes, our smoothies and coffee drinks need to be refrigerated and are best enjoyed within one to two days of opening.

Our all-natural, organic drinks are suitable for all, including pregnant women and children. We recommend checking for any personal food allergies.

Absolutely. Karviva drinks are an excellent choice for those managing blood sugar levels or reducing sugar and carb intake, thanks to their low glycemic index and beneficial ingredients like aronia berry and cinnamon.

We carefully select ingredients based on their ideal growth conditions to ensure their therapeutic benefits. Our sourcing strategy includes aronia berries from the Midwest USA, quinoa from Bolivia, oats from Sweden, black soybeans from northern China, and coffee beans from Mexico. Most fruits are sourced from Washington and California, with our sprouts grown hydroponically for quality assurance.

In line with Traditional Chinese Medicine beliefs, we understand that climate, soil, and water quality significantly affect the therapeutic powers of plants. This focus ensures the highest quality and effectiveness of our ingredients.