Five Food Trends Expected in 2017

2017 food trends healthy and exotic foods

Each year, we see new food trends across the industry. All-natural and healthy foods continue to see a rise in popularity for 2017, but the definition is changing.

Although health foods and drinks have been popular for several years now, the trend continues to gain momentum in 2017. However, just being “healthy” does not mean much to consumers anymore.

The following food trends generally are seen in healthy, all-natural, or sustainable food and beverage brands. We expect these food trends to dominate the industries in 2017.

1. Plant-Based Picks Up Speed

More and more consumers are looking towards a plant-based diet, even if they do not consider themselves vegetarian. According to One Green Planet, in 2017, we are expected to see a rise in meat alternatives and vegetables as the main course of the meal. With many meatless protein options, such as Karviva Fuel, people are telling meat to move over in 2017.

2. More Focus on Whole, Clean Ingredients

When the health food trend first came about, consumers were mostly concerned with their foods being low-calorie, low-sugar, low-this, or low-that. In 2017, we expect more consumers to be interested in the actual ingredients in these foods, instead of the numbers.

Kara Rubin, Co-Founder of Beyond Brands, expects that consumers are not only interested in seeing clean, whole ingredients on the labels of the food and beverages that they buy, but they will also be looking out for a “clean-label.”

This means that each ingredient on the label should be pronounceable and a clear purpose or benefit. Karviva beverages are entirely plant-based drinks, giving you vitamins, nutrients, and antioxidants from our whole, nutritious ingredients.

3. Brands That Care (And Show It)

Millennials in particular pay attention to the story behind the products that they buy. In 2017, brands with a cause and sustainable businesses will lead this food trend. According to Food Navigator millennials are especially drawn to brands that enact social change.

Food trends also indicate that brands will be shifting more towards reducing waste, according to Kara Rubin. Karviva’s brand philosophy was built on waste reduction and sustainability. Using byproduct from one product, we are able to make new beverages, showing compassion for the earth and providing our bodies with all of the nutrients possible.

4. Fresh Food at Your Door

Subscription boxes gained popularity in 2016, but 2017 food trends show that meal-kit and ingredient delivery services are expected to grow even further this year.

Food Navigator mentions that food delivery services provide personalized nutrition, which more and more people are seeking. These services make healthy eating easier. The Pittsburgh Post-Gazette even thinks that these subscription services will even begin to take some market share from restaurants.

5. Tell Me Something I Don't Know

One of the biggest food trends of 2017 will be the need for variety. Consumers are getting bored with dull flavors, and are looking for something unique and creative. People are looking for alternative options for meat, snacks, spices, and beverages - seeking new and exciting flavors.

Even the plant-based food and beverage industries are looking for a refresh, according to Mark Rapolla, Co-Founder of Powerplant Ventures. Ancient ingredients, like those found in Karviva beverages, are making a comeback, gaining mainstream appeal, he says.


Karviva is excited about the food trends 2017 is anticipating. More and more, people are showing compassion to their bodies - and the world - by making more conscious decisions about the food and beverages they purchase.